Big Leap

Big Leap is a digital marketing agency helping businesses grow across industries like automotive, franchise, ecommerce, and B2B. Its logo had become outdated and no longer reflected the agency it had grown into, so this project gave the brand a full refresh. The new lowercase wordmark is built on a geometric grid of circles, paired with a bold b monogram that holds up at any size, from browser tabs to tote bags. The color system stretches a single tonal spectrum of Azure Electric into named zones from Shadow to Bloom, creating gradients that feel like light moving through dark space. An orange arrow serves as a recurring accent, and the identity carries across posters, billboards, apparel, and digital touchpoints.