Solo

Solo is a surf fin brand built on simplicity and craftsmanship for a niche audience of alternative surf culture enthusiasts. This project covered its full branding and product design, starting with a minimal logo emblem inspired by the balanced form of the A frame wave and the rhythm of wave sets. The custom Shopify website pairs atmospheric surf photography with detailed product imagery while handling inventory and third party fulfillment behind the scenes. Packaging, signage, and a retail catalog with technical specs and wholesale options carry the identity into stores across the country.