FHSU

Fort Hays State University launched Professional and Continuing Education (FHSU PCE), a new department offering virtual badge programs that help learners build skills and advance their careers. This project created a complete sub brand for the division, one that stands on its own while staying clearly connected to the FHSU brand. The visual system is built around a bookmark based composition, where the number of bookmarks reflects each competency level, forming an intuitive hierarchy that carries into a modular badge system. The identity extends across social media, magazines, and ebooks through scalable templates, all documented in a comprehensive brand book.